1st Principle of Influence – Reciprocation
In our last post, we mentioned about the 6 ‘Principles of Influence’ that can be used in one’s professional and personal life. Today, we will be briefly discussing about the 1st principle:
1: Reciprocation
Randy Garner’s experiment showed that the principle of reciprocation is effective in marketing. His study demonstrated that people who received a hand-written sticky note requesting completion of a survey had a 69% response rate, while those who received a blank sticky note had a 43% response rate, and those who received no sticky note had a 34% response rate. Additionally, the quality of the answers given by those who received the hand-written note was significantly better. This shows that marketers can use the principle of reciprocation to their advantage by giving something – such as information, free samples, or a positive experience – to their customers, which will cause them to feel indebted and more likely to respond positively to the marketer’s request.
6 Principles of Influence – Introduction
Dr. Robert Cialdini’s book, “Influence: The Psychology of Persuasion”, is an essential read and provides valuable strategies for marketing to others as well as how to resist the tactics of others. Recently, Cialdini and two other authors have condensed his original book into a new one, “Yes! 50 Scientifically Proven Ways to Be More Persuasive”. This book is based on Cialdini’s 30 years of research on the science of influence and persuasion, and it provides practical advice on how to get people to say “yes” to your ideas and requests. It is backed up by scientific studies and can be used in both professional and personal settings. Cialdini has identified six key principles of persuasion, which are outlined in the fifth edition of “Influence: Science and Practice”. He cautions that these tools should not be used unethically, as any short-term gains will be outweighed by long-term losses.
In our upcoming posts, we will be discussing 6 ‘Principles of Influence’ that can be beneficial to everyone, from business owners, office workers, salespeople, and managers, in their professional and personal lives. Stay tuned!
Why Businesses Should Have Consultant Onboard To Help Them Out?
Businesses should have consultants onboard to help them for a variety of reasons. Consulting professionals bring a wealth of knowledge and expertise to the table that can help businesses identify and solve problems, improve efficiency and operations, and develop new strategies and tactics to stay competitive in the marketplace. Here are 4 reasons to do so:
Outside Perspective:
First, consultants can provide businesses with an outside perspective. Consultants can provide an unbiased, objective opinion that can help businesses assess their current situation and identify areas for improvement. This can be especially beneficial for businesses that are struggling to make progress or that are stuck in a rut. By looking at the business from an outside perspective, consultants can provide valuable insights and advice on how to move forward.
Identify root cause & solution:
Second, consultants can help businesses identify and solve problems. Businesses often face difficult or complex problems that they may not have the resources or expertise to address. Consultants can help businesses identify the root cause of these problems and provide solutions that can help the business move forward. This can also help businesses avoid costly mistakes and save time and money.
Improve efficiency:
Third, consultants can help businesses become more efficient and effective. Consultants can help businesses find ways to streamline operations and improve efficiency. This can help businesses save time and money, as well as improve customer satisfaction and the overall quality of their products and services.
Research & Strategies:
Finally, consultants can help businesses develop new strategies and tactics to remain competitive in the marketplace. Consultants can provide valuable insights into emerging trends, customer needs, and industry developments that can help businesses stay ahead of the competition. This can help businesses stay relevant and competitive in their industry and create long-term success.
In conclusion, businesses should have consultants onboard to help them for a variety of reasons. Consultants can provide an outside perspective, help businesses identify and solve problems, help businesses become more efficient and effective, and help businesses develop new strategies and tactics to remain competitive in the marketplace.
Displaced feelings brought to work? Here are two quick coping mechanisms.
Are you shutting down from clients when you are actively avoiding family members? You tend to get angry or restless when you feel someone has done you wrong? Having a bad day, a tiff with a loved one, or feeling like you are not being heard can easily travel with us to work. Human beings are not perfect, so it is common to want to vent in some way, shape, or form, even if what or who you are venting on is not the problem. However, displacing negative feelings from one phenomenon to another causes business issues that are willing to snowball.
So how can you cope with these feelings? Rationalization and acceptance are positive coping mechanisms that can help. Rationalize your thoughts about the real problem and solve it, preferably before starting work. Next, move to accept reality and work on business priorities. Need help with how to do that? Let the experts at Ima Solution help you with prioritization and process management such that coping with negative emotions does not affect your work day! Get in touch here to set up a business consultation session.
Transact in cash for better relationship building
Relationships and networks are great when you are in a sticky spot. Nevertheless, often, burning bridges is more common than maintaining friendships. We’re not relationship experts, but we know business! So the business advice about relationship building is to transact in cash. The more you do this, the better your relationships and, subsequently, your business.
What is the problem with credit, you ask? When you give something on credit, you are trusting a third party to pay you as per the agreement. If I had a dime for every time someone mentioned how their trust was broken! The problem with credit is that when the ball is no longer in your court, the person liable decides your worth on their priority list. Anything from a car, vacation, or a family member’s health can be above the value you have provided. Some may be justified, some not, but nobody asks you. You are not allowed to moral police anyone; remember the century?
You lose control of credit transactions. You invite yourself to problems that would otherwise not faze you. You are creating a relationship mess that is very hard to clean. What could you do instead? Transact in cash. Easier said than done? Call Ima Solution to help you fix processes and your supply chain to make this work!
I’d like to not thank those who said no to me!
I cannot say for sure, but the internet states that Albert Einstein said, “I am thankful for all those who said NO to me. It is because of them that I am doing it myself.” As a business owner, I find nothing more irrelevant than wasting time on those who responded negatively to me. I have heard things like, “My supplier bailed, and now I will have to cancel the order,” and “There is no way I can perform without this venue being available.” And so many such stories that clearly state that people saying no hurts businesses terribly. It does not always lead to more efficient ways of doing things.
We would instead focus on those that said yes. Those who helped us carry the weight of things in our lives so we could concentrate on growing the business. Those who cleaned the house, helped us with a warm meal every time it was time, took care of the children while we attended to our clients, and who believed we could take this through. They say it takes a village to raise a child. However, the business that is every bit like a child has to be done alone on this long, tiresome road.
Everyone is not lucky enough to have all of the above, in any case. Some of us must bear down on life while hoping to succeed at work. Ima Solution is helping create a balanced lifestyle within your business. Get experts to create processes involving your team members and get feedback from your clients. Identify the best ways to induct your precious young ones into your business. With a total experience of 30+ years, team Ima Solution will be your tribe to be successful in your business.