Blog Posts
Check out our latest blogs.
5th Principle of persuasion: Authority
Authority is a powerful factor that influences people’s behavior. They tend to follow the guidance of experts who have...
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4th Principle of persuasion: Liking
Cialdini says that people agree more with those they like. Likability depends on physical attractiveness, similarity, or...
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3rd Principle of influence – Commitment and Consistency
People tend to stick to their word. According to Cialdini, we are more likely to follow through with something if we...
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2nd Principle of Influence – Social Proof
In our previous post, we had discussed about the reciprocation. In the current post, we will talk about the 2nd principle...
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1st Principle of Influence – Reciprocation
In our last post, we mentioned about the 6 ‘Principles of Influence’ that can be used in one’s professional...
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6 Principles of Influence – Introduction
Dr. Robert Cialdini’s book, “Influence: The Psychology of Persuasion”, is an essential read and...
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Why Businesses Should Have Consultant Onboard To Help Them Out?
Businesses should have consultants onboard to help them for a variety of reasons. Consulting professionals bring a wealth...
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Displaced feelings brought to work? Here are two quick coping mechanisms.
Are you shutting down from clients when you are actively avoiding family members? You tend to get angry or restless when...
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Transact in cash for better relationship building
Relationships and networks are great when you are in a sticky spot. Nevertheless, often, burning bridges is more...
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I’d like to not thank those who said no to me!
I cannot say for sure, but the internet states that Albert Einstein said, “I am thankful for all those who said NO to me....
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You’re not alone!
It was Monday, 26th April 2021, at about 8:30 AM when my phone rang. “Ashher is no more”, said the voice on the other...
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Why sports are good for you?!
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on...
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