Authority is a powerful factor that influences people’s behavior. They tend to follow the guidance of experts who have...

Cialdini says that people agree more with those they like. Likability depends on physical attractiveness, similarity, or...

People tend to stick to their word. According to Cialdini, we are more likely to follow through with something if we...

In our previous post, we had discussed about the reciprocation. In the current post, we will talk about the 2nd principle...

In our last post, we mentioned about the 6 ‘Principles of Influence’ that can be used in one’s professional...

Dr. Robert Cialdini’s book, “Influence: The Psychology of Persuasion”, is an essential read and...

Businesses should have consultants onboard to help them for a variety of reasons. Consulting professionals bring a wealth...

Are you shutting down from clients when you are actively avoiding family members? You tend to get angry or restless when...

Relationships and networks are great when you are in a sticky spot. Nevertheless, often, burning bridges is more...

I cannot say for sure, but the internet states that Albert Einstein said, “I am thankful for all those who said NO to me....