Overview
The electric vehicle industry offers significant opportunities, but building a sustainable business requires more than developing a promising product.
Ima Solution examined the case of Tork Motors, an early entrant in India’s premium electric motorcycle segment, to understand the factors behind its operational difficulties and the wider implications for the EV ecosystem.
The Challenge
A product can receive positive customer feedback and still face serious business challenges.
While customers appreciated aspects of the motorcycle’s performance and handling, reports of operational disruptions, parts availability concerns, service delays and dealer disputes raised questions about the company’s ability to sustain customer confidence.
The research sought to understand:
What factors contributed to Tork Motors’ operational difficulties, and what lessons can strengthen the resilience of India’s EV start-up ecosystem?
Our Approach
Ima Solution conducted structured secondary research and sentiment analysis using publicly available information.
The study examined the case across three interconnected dimensions:
Internal factors: Strategic decisions, product positioning, supply chain, service capabilities and funding.
External factors: Competition, policy developments, infrastructure and consumer trust.
Ecosystem implications: Lessons for entrepreneurs, investors and policymakers.
Research Outcome
The research identified a notable gap between positive product-related feedback and concerns surrounding operational performance and customer support.
The case highlights an important lesson for emerging technology businesses: innovation may attract attention, but sustainable growth depends on the ability to deliver consistently.
Understanding customer sentiment, operational risks and market dynamics can help businesses make more informed strategic decisions.
Research Publication
This research was published in the International Journal of Engineering and Information Systems (IJEAIS), Volume 9, Issue 12, December 2025.
Research Paper: The Tork Motors Case: Sentiment and Operational Risks in India’s EV Start-up Ecosystem Research and Sentiment Analysis of Tork Users.
Authors: Fatima Moiz Vardawala, Dr. Atul R. Thakare and Moiz Vardawala.
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