6 Principles of Influence – Introduction

Dr. Robert Cialdini’s book, “Influence: The Psychology of Persuasion”, is an essential read and provides valuable strategies for marketing to others as well as how to resist the tactics of others. Recently, Cialdini and two other authors have condensed his original book into a new one, “Yes! 50 Scientifically Proven Ways to Be More Persuasive”. This book is based on Cialdini’s 30 years of research on the science of influence and persuasion, and it provides practical advice on how to get people to say “yes” to your ideas and requests. It is backed up by scientific studies and can be used in both professional and personal settings. Cialdini has identified six key principles of persuasion, which are outlined in the fifth edition of “Influence: Science and Practice”. He cautions that these tools should not be used unethically, as any short-term gains will be outweighed by long-term losses.

In our upcoming posts, we will be discussing 6 ‘Principles of Influence’ that can be beneficial to everyone, from business owners, office workers, salespeople, and managers, in their professional and personal lives. Stay tuned!