• Home
  • Services
  • About Us
  • Contact Us
  • Blogs
Menu
  • Home
  • Services
  • About Us
  • Contact Us
  • Blogs
March 24, 2023 by Fatima Vardawala Uncategorized
Share
1

1st Principle of Influence – Reciprocation

In our last post, we mentioned about the 6 ‘Principles of Influence’ that can be used in one’s professional and personal life. Today, we will be briefly discussing about the 1st principle:

1: Reciprocation

Randy Garner’s experiment showed that the principle of reciprocation is effective in marketing. His study demonstrated that people who received a hand-written sticky note requesting completion of a survey had a 69% response rate, while those who received a blank sticky note had a 43% response rate, and those who received no sticky note had a 34% response rate. Additionally, the quality of the answers given by those who received the hand-written note was significantly better. This shows that marketers can use the principle of reciprocation to their advantage by giving something – such as information, free samples, or a positive experience – to their customers, which will cause them to feel indebted and more likely to respond positively to the marketer’s request.

Share
1

Recent Posts

  • 5th Principle of persuasion: Authority
  • 4th Principle of persuasion: Liking
  • 3rd Principle of influence – Commitment and Consistency
  • 2nd Principle of Influence – Social Proof
  • 1st Principle of Influence – Reciprocation
Prev
Next
Website designed & developed by Ima Solution. All Rights Reserved.
Facebook Twitter Instagram Linkedin